Last September, a devastating earthquake struck Morocco, severely affecting the Marrakech-Safi region and Al Haouz Province. In response to this tragedy, an exemplary humanitarian initiative was born: transforming advertising panels into makeshift shelters. The birth of a unique humanitarian project The Casablanca humanitarian organization, Jood, in collaboration with Wunderman Thompson Morocco, launched the “Life-Saving Outdoors” …
In a world sometimes divided, football has always been a universal language, a unifier, and a bearer of unity. It’s in this spirit that FIFA made a historic decision to celebrate the centenary of the FIFA World Cup in 2030 in an truly exceptional manner. Football’s history is filled with memorable moments, joy, and intense …
Moroccan crafts, with their richness and diversity, are the embodiment of an age-old civilization. Every crafted item tells a tale, every pattern testifies to an era, and every hue echoes a region. Ancient History: Morocco’s history, marked by numerous invasions, migrations, and cultural exchanges, birthed a unique craft culture. Berbers, Arabs, Andalusians, Ottomans, and various …
